Never Summer Colorado Dreaming

Cameron Lawrence is Colorado Dreaming as he hits the snow and the streets in the same day/night.

Log Masters 2013…SHHH!

Log Masters is more than just an annual snowboarding event that takes place in a secret location in the woods of Beaver Creek. It’s a day that people look forward to every year. Log Masters is the end all be all ‘for us by us’ snowboarding event in the world. Some would say that it’s the only true snowboard event. The only one that matters. The crowds gathered and the riders logged… Congratulations to Never Summer Team Rider Rick Rodriquez on taking home the Green Jacket!

Rick Rodriquez, Bill Rodriquez, Mark Koelker, Jeff Mas, Tyler Desmet, Cody Gilmore, Joe Otremba, Mike Hood

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Never Summer Riders Nick Larson and Jacob ‘Cub’ Carey in Search of Snow

Cub and Nicky load up the sleds and go in search of snow.
Follow them as they head north on the ‘What are we calling this tour?’ tour,
or the ‘We don’t have a name for this tour…’ tour,
or our personal favorite, the ‘What the Hell is My Instagram Handle?’ tour.
Whatever they end up calling it, follow it on Instagram @bearcub13, @nicklarson, or @neversummerindustries.

By |February 12th, 2013|All, News, Snowboard, Videos|0 Comments

Quick Hits from the Road – MidWest

Billy Rodriquez spent the last month on the road traveling through the MidWest on snowboard camp tour. The road is hard. Billy missed Christmas and New Years with his family but being able to spread the good word of snowboarding and stoke out all those kids more than made up for that.

Never Summer and Firehouse Make Each Others Christmas Wishes Come True!

The Never Summer and Firehouse crews went over the river and through the woods to Grandmother’s house. While there, they started talking Christmas wishes. Someone wished for a new beanie. Another wished for a snowboard. Yet another wished for a sled. Then, like it was divine intervention, they all looked at each other and in unison said one word…POW! Some wishes are too important to leave in Santa’s hands. Some wishes you have to take into your own hands. Sometimes you have to make your own wishes come true. Here’s proof that Never Summer and Firehouse make holiday wishes come true.
Merry Christmas!

Keystone Hot Lap…

…with NS team riders Rick, Jake, and Chach.

Sled Shredding with Never Summer and Cheetah Factory Racing

Check out Cheetah Factory Racing owner Dave Basterrechea sledding and shredding along side Never Summer Team Riders Jacob Carey, Nick Larson, Tony Pavlantos, Charlie Hoch, Jason Elms, and Brady Farr. Check out our friends at…they make sled shredding easy!

Gathering of the Tribes: 2012/13 Loveland Retailer Demo

Every year the Loveland Retailer Demo serves as the first gathering of the tribes around Colorado. Started and organized every year by Never Summer’s Big Chief, Mike ‘Gags’ Gagliardi, when the Loveland Retailer Demo rolls around you know it’s time to reconnect with all of our favorite people and get our shred on.

NS Crew Hits Loveland for Opening Day!

The opening day atmosphere at Loveland is always electric! We have a few traditions at NS that are very important to us…Loveland opening day tops the list. We love Loveland and have enjoyed shredding this piece of Colorado history since day one. As far as we’re concerned Loveland’s opening day is the day that the snowboard season begins here in Colorado. We sent Chach, Lips, Larson, Jackson, Steez, DeCicco, RC, and Gags to tear the place up and enjoy the electricity.

Never Summer's reputation of quality and durability began in the early years of snowboarding. Designing and building snowboards since 1983 has given us years of experience in testing and perfecting our snowboard designs and construction methods. We’ve recently taken this experience building snowboards and brought it to the world of longboarding. The end result of our experience coupled with a close working relationship with the world's leading raw materials manufacturers and engineers allows us to bring you the most durable, high performance boards on the planet! Each board is carefully handcrafted in our Denver, Colorado factory to precision tolerances. Our domestic manufacturing and our ability to improve upon existing technologies resulted in Never Summer being awarded the first patent on any type of hybrid camber technology. We allow only the world's best snowboard shops to sell our products. Focusing less on excessive promotion and hype, and more on using the highest quality materials, craftsmanship, and customer service has made Never Summer the world's premier independent board company.
~Tracey and Tim Canaday