Cameron Lawrence is Colorado Dreaming as he hits the snow and the streets in the same day/night.
Log Masters is more than just an annual snowboarding event that takes place in a secret location in the woods of Beaver Creek. It’s a day that people look forward to every year. Log Masters is the end all be all ‘for us by us’ snowboarding event in the world. Some would say that it’s the only true snowboard event. The only one that matters. The crowds gathered and the riders logged… Congratulations to Never Summer Team Rider Rick Rodriquez on taking home the Green Jacket!
Rick Rodriquez, Bill Rodriquez, Mark Koelker, Jeff Mas, Tyler Desmet, Cody Gilmore, Joe Otremba, Mike Hood
Cub and Nicky load up the sleds and go in search of snow.
Follow them as they head north on the ‘What are we calling this tour?’ tour,
or the ‘We don’t have a name for this tour…’ tour,
or our personal favorite, the ‘What the Hell is My Instagram Handle?’ tour.
Whatever they end up calling it, follow it on Instagram @bearcub13, @nicklarson, or @neversummerindustries.
Billy Rodriquez spent the last month on the road traveling through the MidWest on snowboard camp tour. The road is hard. Billy missed Christmas and New Years with his family but being able to spread the good word of snowboarding and stoke out all those kids more than made up for that.
The Never Summer and Firehouse crews went over the river and through the woods to Grandmother’s house. While there, they started talking Christmas wishes. Someone wished for a new beanie. Another wished for a snowboard. Yet another wished for a sled. Then, like it was divine intervention, they all looked at each other and in unison said one word…POW! Some wishes are too important to leave in Santa’s hands. Some wishes you have to take into your own hands. Sometimes you have to make your own wishes come true. Here’s proof that Never Summer and Firehouse make holiday wishes come true.
…with NS team riders Rick, Jake, and Chach.
Check out Cheetah Factory Racing owner Dave Basterrechea sledding and shredding along side Never Summer Team Riders Jacob Carey, Nick Larson, Tony Pavlantos, Charlie Hoch, Jason Elms, and Brady Farr. Check out our friends at cheetahfactoryracing.com…they make sled shredding easy!
Every year the Loveland Retailer Demo serves as the first gathering of the tribes around Colorado. Started and organized every year by Never Summer’s Big Chief, Mike ‘Gags’ Gagliardi, when the Loveland Retailer Demo rolls around you know it’s time to reconnect with all of our favorite people and get our shred on.
The opening day atmosphere at Loveland is always electric! We have a few traditions at NS that are very important to us…Loveland opening day tops the list. We love Loveland and have enjoyed shredding this piece of Colorado history since day one. As far as we’re concerned Loveland’s opening day is the day that the snowboard season begins here in Colorado. We sent Chach, Lips, Larson, Jackson, Steez, DeCicco, RC, and Gags to tear the place up and enjoy the electricity.