Cub and Nicky load up the sleds and go in search of snow.
Follow them as they head north on the ‘What are we calling this tour?’ tour,
or the ‘We don’t have a name for this tour…’ tour,
or our personal favorite, the ‘What the Hell is My Instagram Handle?’ tour.
Whatever they end up calling it, follow it on Instagram @bearcub13, @nicklarson, or @neversummerindustries.
Billy Rodriquez spent the last month on the road traveling through the MidWest on snowboard camp tour. The road is hard. Billy missed Christmas and New Years with his family but being able to spread the good word of snowboarding and stoke out all those kids more than made up for that.
The Never Summer and Firehouse crews went over the river and through the woods to Grandmother’s house. While there, they started talking Christmas wishes. Someone wished for a new beanie. Another wished for a snowboard. Yet another wished for a sled. Then, like it was divine intervention, they all looked at each other and in unison said one word…POW! Some wishes are too important to leave in Santa’s hands. Some wishes you have to take into your own hands. Sometimes you have to make your own wishes come true. Here’s proof that Never Summer and Firehouse make holiday wishes come true.
Check out Cheetah Factory Racing owner Dave Basterrechea sledding and shredding along side Never Summer Team Riders Jacob Carey, Nick Larson, Ryan Cruze, Tony Pavlantos, Charlie Hoch, Jason Elms, and Brady Farr. Check out our friends at cheetahfactoryracing.com…they make sled shredding easy!
The opening day atmosphere at Loveland is always electric! We have a few traditions at NS that are very important to us…Loveland opening day tops the list. We love Loveland and have enjoyed shredding this piece of Colorado history since day one. As far as we’re concerned Loveland’s opening day is the day that the snowboard season begins here in Colorado. We sent Chach, Lips, Larson, Jackson, Steez, DeCicco, RC, and Gags to tear the place up and enjoy the electricity.
The Snowboarder Mag Battle of the Brands is officially underway. This first round battle pits Never Summer vs Gnu…a literal David vs Goliath. Take a stand for independence and go to https://apps.facebook.com/offerpop/Participate.psp?c=151302&u=34375&a=123940807662319&p=22025947875&rest=0
and vote for NS. You can vote once a day for the next three days.
We sponsored summer camp session 2 at Woodward @ Copper this summer and we had an awesome time. Summer camp at Woodward @ Copper is like heaven on earth. We showed up, gave away a ton of swag (and boards…), and had some of the best times of our lives. Hope you can join us next season!
The Never Summer Soldier is the bomb when you’re bombing hills. Super fast, low center of gravity, and locks your feet in like a vice. Check out the GoPro footy from the camera mounted to the deck for an up close and personal look at speed and stability.
We made the Tyrant a drop-thru. Told you it was stiff, low, fast. The ultimate in street slaying versatility. We told you the Revolt was the ultimate freeride deck. Just cruising or hitting the steepest switchback we told you this deck does it all. Sean Knapp and Ross Lietz wanted to prove it. We let them…
The Never Summer Heist is often imitated, never duplicated. Cameron Lawrence is often imitated, never duplicated. The Heist DT is a born leader in freeride flex decks and Cameron Lawrence is a born freeride flex deck shredder. Check them both out right here.
Never Summer and Woodward at Copper have teamed up to bring you the Never Summer Snowboard Camp Session, June 17 through June 23, 2012. Here’s Never Summer Team Rider Chris Corning at Woodward last summer learning some new tricks. When you register for our session be sure to tell Woodward that you bought a 2011/12 Never Summer snowboard and receive $150.00 off the regular price.
Never Summer Team Rider Anthony Corbo took his trusty Evo on some park laps around the lake. AC visited Heavenly, Sierra at Tahoe, and Northstar on his Excellent Tahoe Evo Adventure and slated ‘em all. Totally radical dude!
Alex Zipperer won our first Signature Feature Photo Jam Event Series in 2010/11. We were so impressed with the kids skills that we brought him on board. The kid can ride everything and is a major player in Riding on Insulin. For more information on Riding on Insulin visit www.ridingoninsulin.org. Look for Alex’s full page Never Summer ad in the upcoming Steez Magazine.
Never Summer Team Riders Michelle Shea, Nick Decicco, Rick Rodriguez, and Bill Rodriguez headed over the Beaver Creek to take part in the SOS Eagle County University Ride Day. They had the pleasure of shredding with about 240 of the SOS University kids and an awesome time was had by all.
SOS Outreach is a Colorado based youth development non-profit that gets underserved kids outdoors and involved in their communities through adventure sports. SOS serves underserved youth 8 to 18 years old. The SOS program builds self esteem, confidence, and leadership through their core values of Courage, Discipline, Integrity, Wisdom, and Compassion.
Big thanks to SOS for allowing us to participate in this fantastic event!
Section 7 of the segmented public release of this season’s Never Summer shred flick “Shred ‘em All” features Brady Farr and Nicky Larson. Check out these guys tearing it up in our last installment of the “Shred ‘em All” series. In the near future the entire movie will be available for download under “Other Stuff” > “Movies” > “Shred ‘em All”.
A beautiful day in Utah and a sweet park at the Canyons means Never Summer Team Riders Jason Hindman and Tom Flocco are there. Coop on the cover…WHAT!
Section 6 of the segmented public release of this seasons Never Summer shred flick “Shred ‘em All” features Jake Williams, Rajat Bayani, Jason Elms, and Nick Decicco. In the near future the entire movie will be available for download here on neversummer.com under “Other Stuff”>”Movies”>”Shred ‘em All”.