Category: Featured Videos
Log Masters is more than just an annual snowboarding event that takes place in a secret location in the woods of Beaver Creek. It’s a day that people look forward to every year. Log Masters is the end all be all ‘for us by us’ snowboarding event in the world. Some would say that it’s the only true snowboard event. The only one that matters. The crowds gathered and the riders logged… Congratulations to Never Summer Team Rider Rick Rodriquez on taking home the Green Jacket!
Rick Rodriquez, Bill Rodriquez, Mark Koelker, Jeff Mas, Tyler Desmet, Cody Gilmore, Joe Otremba, Mike Hood
Cub and Nicky load up the sleds and go in search of snow.
Follow them as they head north on the ‘What are we calling this tour?’ tour,
or the ‘We don’t have a name for this tour…’ tour,
or our personal favorite, the ‘What the Hell is My Instagram Handle?’ tour.
Whatever they end up calling it, follow it on Instagram @bearcub13, @nicklarson, or @neversummerindustries.
Billy Rodriquez spent the last month on the road traveling through the MidWest on snowboard camp tour. The road is hard. Billy missed Christmas and New Years with his family but being able to spread the good word of snowboarding and stoke out all those kids more than made up for that.
The Never Summer and Firehouse crews went over the river and through the woods to Grandmother’s house. While there, they started talking Christmas wishes. Someone wished for a new beanie. Another wished for a snowboard. Yet another wished for a sled. Then, like it was divine intervention, they all looked at each other and in unison said one word…POW! Some wishes are too important to leave in Santa’s hands. Some wishes you have to take into your own hands. Sometimes you have to make your own wishes come true. Here’s proof that Never Summer and Firehouse make holiday wishes come true.
Check out Cheetah Factory Racing owner Dave Basterrechea sledding and shredding along side Never Summer Team Riders Jacob Carey, Nick Larson, Ryan Cruze, Tony Pavlantos, Charlie Hoch, Jason Elms, and Brady Farr. Check out our friends at cheetahfactoryracing.com…they make sled shredding easy!
Every year the Loveland Retailer Demo serves as the first gathering of the tribes around Colorado. Started and organized every year by Never Summer’s Big Chief, Mike ‘Gags’ Gagliardi, when the Loveland Retailer Demo rolls around you know it’s time to reconnect with all of our favorite people and get our shred on.
The opening day atmosphere at Loveland is always electric! We have a few traditions at NS that are very important to us…Loveland opening day tops the list. We love Loveland and have enjoyed shredding this piece of Colorado history since day one. As far as we’re concerned Loveland’s opening day is the day that the snowboard season begins here in Colorado. We sent Chach, Lips, Larson, Jackson, Steez, DeCicco, RC, and Gags to tear the place up and enjoy the electricity.
The 2nd Annual Never Summer Moto Jam was held this past weekend at Taylor park in Colorado. 120 of our friends and family, some new and some old, came out to join us. It rained Friday and was beautiful Saturday and Sunday making for some awesome riding and camping. If you made it thanks for coming…if you didn’t we hope to see you next year!
Incase you didn’t get enough of the Never Summer Soldier a couple of weeks ago we’re bringing it back again this week. The Soldier is Never Summer Team rider Cameron Lawrence’s favorite board…we can’t seem to get him off it!
Last week at summer camp Woodward @ Copper introduced a new camp activity with their fleet of Never Summer Longboards. Woodward @ Copper has several awesome spots for longboard shredding and the longboarding activity is quickly becoming one of the most popular camp activities. We’re psyched that Woodward is now able to introduce the sport to dozens of new long boarders each week!
The Snowboarder Mag Battle of the Brands is officially underway. This first round battle pits Never Summer vs Gnu…a literal David vs Goliath. Take a stand for independence and go to https://apps.facebook.com/offerpop/Participate.psp?c=151302&u=34375&a=123940807662319&p=22025947875&rest=0
and vote for NS. You can vote once a day for the next three days.
We sponsored summer camp session 2 at Woodward @ Copper this summer and we had an awesome time. Summer camp at Woodward @ Copper is like heaven on earth. We showed up, gave away a ton of swag (and boards…), and had some of the best times of our lives. Hope you can join us next season!
The Never Summer Soldier is the bomb when you’re bombing hills. Super fast, low center of gravity, and locks your feet in like a vice. Check out the GoPro footy from the camera mounted to the deck for an up close and personal look at speed and stability.
We made the Tyrant a drop-thru. Told you it was stiff, low, fast. The ultimate in street slaying versatility. We told you the Revolt was the ultimate freeride deck. Just cruising or hitting the steepest switchback we told you this deck does it all. Sean Knapp and Ross Lietz wanted to prove it. We let them…
The Never Summer Heist is often imitated, never duplicated. Cameron Lawrence is often imitated, never duplicated. The Heist DT is a born leader in freeride flex decks and Cameron Lawrence is a born freeride flex deck shredder. Check them both out right here.
Ladies and Gentlemen, introducing the 2012 Never Summer Soldier. The Soldier is a beast of a downhill longboard. The drop-thru rocker profile lowers your center of gravity for better stability and locks your feet in like a vice. Our exclusive VLSC construction provides a responsive and stable platform while the RDS Ride Stabilization smooths out even the roughest of roads.
42″ long x 10″ wide
34.5″ wheel base