Log Masters is more than just an annual snowboarding event that takes place in a secret location in the woods of Beaver Creek. It’s a day that people look forward to every year. Log Masters is the end all be all ‘for us by us’ snowboarding event in the world. Some would say that it’s the only true snowboard event. The only one that matters. The crowds gathered and the riders logged… Congratulations to Never Summer Team Rider Rick Rodriquez on taking home the Green Jacket!
Rick Rodriquez, Bill Rodriquez, Mark Koelker, Jeff Mas, Tyler Desmet, Cody Gilmore, Joe Otremba, Mike Hood
Cub and Nicky load up the sleds and go in search of snow.
Follow them as they head north on the ‘What are we calling this tour?’ tour,
or the ‘We don’t have a name for this tour…’ tour,
or our personal favorite, the ‘What the Hell is My Instagram Handle?’ tour.
Whatever they end up calling it, follow it on Instagram @bearcub13, @nicklarson, or @neversummerindustries.
Billy Rodriquez spent the last month on the road traveling through the MidWest on snowboard camp tour. The road is hard. Billy missed Christmas and New Years with his family but being able to spread the good word of snowboarding and stoke out all those kids more than made up for that.
Check out Cheetah Factory Racing owner Dave Basterrechea sledding and shredding along side Never Summer Team Riders Jacob Carey, Nick Larson, Ryan Cruze, Tony Pavlantos, Charlie Hoch, Jason Elms, and Brady Farr. Check out our friends at cheetahfactoryracing.com…they make sled shredding easy!
Every year the Loveland Retailer Demo serves as the first gathering of the tribes around Colorado. Started and organized every year by Never Summer’s Big Chief, Mike ‘Gags’ Gagliardi, when the Loveland Retailer Demo rolls around you know it’s time to reconnect with all of our favorite people and get our shred on.
The opening day atmosphere at Loveland is always electric! We have a few traditions at NS that are very important to us…Loveland opening day tops the list. We love Loveland and have enjoyed shredding this piece of Colorado history since day one. As far as we’re concerned Loveland’s opening day is the day that the snowboard season begins here in Colorado. We sent Chach, Lips, Larson, Jackson, Steez, DeCicco, RC, and Gags to tear the place up and enjoy the electricity.
The 2nd Annual Never Summer Moto Jam was held this past weekend at Taylor park in Colorado. 120 of our friends and family, some new and some old, came out to join us. It rained Friday and was beautiful Saturday and Sunday making for some awesome riding and camping. If you made it thanks for coming…if you didn’t we hope to see you next year!
The Snowboarder Mag Battle of the Brands is officially underway. This first round battle pits Never Summer vs Gnu…a literal David vs Goliath. Take a stand for independence and go to https://apps.facebook.com/offerpop/Participate.psp?c=151302&u=34375&a=123940807662319&p=22025947875&rest=0
and vote for NS. You can vote once a day for the next three days.
We made the Tyrant a drop-thru. Told you it was stiff, low, fast. The ultimate in street slaying versatility. We told you the Revolt was the ultimate freeride deck. Just cruising or hitting the steepest switchback we told you this deck does it all. Sean Knapp and Ross Lietz wanted to prove it. We let them…
The Never Summer Heist is often imitated, never duplicated. Cameron Lawrence is often imitated, never duplicated. The Heist DT is a born leader in freeride flex decks and Cameron Lawrence is a born freeride flex deck shredder. Check them both out right here.
Spring has sprung early here in Colorado! Unfortunately Mother Nature didn’t treat us very well on the snow side this year. Fortunately that means we’ve been able to dust off our longboards early and shred some asphalt…in April. Every cloud, or lack there of, has a silver lining. Check out this mini-movie from last years highlights to get you pumped up for some longboarding!
The 2012 Never Summer Longboard lineup has been posted right here on the website…check it out!
Never Summer Team Riders Rick Rodriquez, Bill Rodriquez, and Ryan Cruze headed over to Beaver Creek to take part in the 2012 Log Masters. Log Masters is an underground log jam that features 18 holes (wood features) of golf scored shred action. 50 competitors pay $50.00 each to compete. Money covers building of the features, food, booze, and prizing. The winner takes home the left over loot and the right to wear the Green Jacket in the 2013 Log Masters. Special thanks to all who make this event happen!
Dancing by Joey Herman.
The Never Summer Ticket to Shred winners hopped on the Monarch Mountain snowcat and headed into the backcountry this past Thursday and Friday. While the snow conditions have been rough everywhere this year the weather treated us right…45 degrees and sunny both days! The snow was soft, the vibe was chill, and everyone had an awesome couple of days! Big thanks to everyone at Monarch Mountain, the Boathouse in Salida, and all the winners for making this happen.
Never Summer Team Rider Anthony Corbo took his trusty Evo on some park laps around the lake. AC visited Heavenly, Sierra at Tahoe, and Northstar on his Excellent Tahoe Evo Adventure and slated ‘em all. Totally radical dude!
Alex Zipperer won our first Signature Feature Photo Jam Event Series in 2010/11. We were so impressed with the kids skills that we brought him on board. The kid can ride everything and is a major player in Riding on Insulin. For more information on Riding on Insulin visit www.ridingoninsulin.org. Look for Alex’s full page Never Summer ad in the upcoming Steez Magazine.
Never Summer Team Riders Michelle Shea, Nick Decicco, Rick Rodriguez, and Bill Rodriguez headed over the Beaver Creek to take part in the SOS Eagle County University Ride Day. They had the pleasure of shredding with about 240 of the SOS University kids and an awesome time was had by all.
SOS Outreach is a Colorado based youth development non-profit that gets underserved kids outdoors and involved in their communities through adventure sports. SOS serves underserved youth 8 to 18 years old. The SOS program builds self esteem, confidence, and leadership through their core values of Courage, Discipline, Integrity, Wisdom, and Compassion.
Big thanks to SOS for allowing us to participate in this fantastic event!
It’s finally here…The lost Section 3 of Never Summer’s shred flick “Shred ‘em All”! Check out Chris “Chach” Chance, Chris Lynch, and Cooper Hoffmeister having fun shredding everything everywhere they go.